WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
First Threads. Then X. Media channels are multiplying and shape shifting every day, and consumers have ever-expanding options when it comes to where they spend their valuable time.
In such a fragmented media world, how do you decide where to invest, to ensure that your marketing campaigns connect with and engage your key target audience?
Intent-based planning and tools get to the root of consumers’ media choices. Which channels do they use? When is the best time to reach them? How do they make health care decisions?
WellSpan teamed up with SPM Marketing & Communications media experts to consolidate and coordinate its media strategy. Using data analytics, strategic audience-focused media plans, consistent optimization, and a robust measurement framework, WellSpan took on large academic medical centers in its local market and rose to the top.
Join us September 7 when our presenters will share how they embraced a fully integrated team approach to media strategy that enabled WellSpan to break through the noise — and how a strategic approach to media planning can help you achieve great results for your organization.
You’ll learn:
Presented by:
Jason VanDiver
Vice President of Communications
WellSpan Health
Andrea Becker
Senior Director of Marketing
WellSpan Health
Daniel Wiggins
Director of Digital Media
SPM Marketing & Communications
Maggie Checinski
Integrated Media Director
SPM Marketing & Communications
Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physi... Read more
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
Your FAQs...Answered!
