Build the Data Management Foundation You Need for Successful Digital Healthcare Consumer Experiences

Learn from the nine-month journey of PeaceHealth to evaluate and improve its data management, and discover how you can break down your data silos — the single biggest obstacle that prevents your organization from delivering the digital experiences consumers expect and deserve.

Panelists: 

• Lisa Williams, Senior Director, Growth & Loyalty, PeaceHealth 
• Rachelle Montano, Vice President of Clinical Strategy, Loyal 

Complete and reliable data is the key to delivering great digital experiences for healthcare consumers, whether they are interacting with a chatbot, searching for a provider, or scheduling an appointment online. 

But healthcare organizations still struggle to bring together disparate data from all sources. Lack of data governance results in poor coordination among internal teams and delivers disjointed consumer experiences. These persistent problems negatively impact your organization’s reputation and brand. They limit your ability to connect people to the right care with the right provider at the right time. 

Join us for a free webinar on March 8, and you’ll hear about PeaceHealth’s nine-month discovery journey to understand its data management needs. The digital marketing team interviewed people across the organization and gathered technical and business requirements that reflected the perspectives of the entire enterprise. 

You’ll learn: 

• How PeaceHealth collaborated with internal stakeholders to align provider, location, and condition data 
• The key components of a successful data management strategy 
• Why governance is critical to effective data management 
• Best practices for managing provider and location information 
• Integration tactics for clinical and consumer taxonomies 
• Why dedicated resources are essential 
• How lack of data accuracy and alignment across provider, location, and condition data can become the perfect storm of problems — and why working toward a solution is worth fighting for 
• And much more!