Pre Conference Workshop: There's an App for That: How to Take Charge of Mobile Patient Engagement

Pre-Conference Workshops

Are you considering the development of a mobile app? Or looking to advance your mobile engagement strategy? If so, this workshop is for you! It focuses on research, case studies, and exercises (from inside and outside of healthcare) geared to helping you make the right decision on how to build a mobile strategy for your organization.

This session includes an overview of current mobile app strategies both inside and outside of healthcare and the inaugural release of new research focused on mobile needs and usage when it comes to finding and receiving care. The workshop will also present the pros and cons of build vs. buy scenarios and share a case study of how Ballad Health built its own EHR-integrated mobile app, presenting the benefits and trade-offs. Participants can also work through an exercise to gauge their readiness to embark on a proprietary mobile app strategy, leaving the workshop with a potential set of next steps.

Presented by:

Chip Childress
AVP, Information Technology
Ballad Health

Taylor Hamilton
Senior Vice President & Chief Customer Officer
Ballad Health

Kevin McCroskey
Director, Digital Strategy & Development
Ballad Health

Christopher Riegger
Chief Operating Officer
Modea

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