Modea COO Christopher Riegger will be speaking with Kyle Anderson of Ann & Robert H. Lurie Children's Hospital of Chicago about using web analytics and consumer research to shape digital strategy.
Google Analytics offers great data and insights helping marketers understand consumer behavior, demonstrate success to leadership, and unlock opportunities for growth. However, most marketing teams lack the expertise or time required to make the most of web analytics tools and the wealth of data they provide.
| Lurie Children’s Hospital (with their partner Modea) will present how they used web analytics and targeted user testing to inform their digital road map and prioritize work for the web. They will communicate the process, insights and results. Every attendee will leave with tangible next steps they can take to gain similar insights. |
Learning objectives:
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| Learn best practices and what types of data and reporting to include in your analysis |
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
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