Modea on 03/04/2024 in Conference Sessions

The Power of Consumer-Focused Website Redesign: Measuring ROI and Impact

The Power of Consumer-Focused Website Redesign: Measuring ROI and Impact
Caesars Palace Las Vegas
3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA
04/18/2024 - 04/18/2024
11:30AM - 12:30PM

Today’s consumers expect a health system’s website to provide a seamless care journey. With that in mind, Vanderbilt Health’s marketing team added features to the website that reshaped functionality while also reducing content management demands. 

Examine the componentized design of their website, along with automated content. See real data illustrating how this work has changed the user journey and increased conversions throughout the site.


Presented by:

Travis Waters
Associate Director of Digital Experience & Analytics
Vanderbilt Health


Chris Riegger
Chief Operating Officer
Modea


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We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.


3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA

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