Today’s consumers expect a health system’s website to provide a seamless care journey. With that in mind, Vanderbilt Health’s marketing team added features to the website that reshaped functionality while also reducing content management demands.
Examine the componentized design of their website, along with automated content. See real data illustrating how this work has changed the user journey and increased conversions throughout the site.
Presented by:
Travis Waters
Associate Director of Digital Experience & Analytics
Vanderbilt Health
Chris Riegger
Chief Operating Officer
Modea
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
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