Interactive & Digital Strategies Track
The time is now for marketers to understand the needs and behaviors of their customers by adopting a consumer-first, search-driven approach.
Hear how USC created an information architecture and content strategy that supports multiple audiences. Examine the documented outcomes, as well as plans for the future.
Presented by:
Bhavna Patel
Director of Digital Marketing
Keck Medicine of USC (Yorba Linda, CA)
Bryce Cannon
President
Modea
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
19999 W Country Club Dr, Aventura, FL 33180, USA
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