Digital Marketing & Advertising Track
Sponsored by: Reason One
You no longer have control over your brand - your patients do. Consumers now have more control of their own healthcare than ever. They’re researching options and making decisions based on feedback from other patients. This feedback is found anywhere and everywhere - whether you ask for it or not. And that’s impacting your growth.
In this session, industry experts will share what healthcare can learn from leading consumer brands to get found online and improve the consumer experience journey.
Presented by:
Adeline Ashley
Director, Digital Initiatives Strategy
ProMedica
Annie Haarmann
Head of Strategy & Consulting, Healthcare & LIfe Sciences
Reputation
Celine Patterson
Healthcare Strategy and Consulting Manager
Reputation
The leading healthcare reputation and patient experience platform. Optimize your digital presence so patients can easily find and choose your doctors, hospitals, and clinics through AI-powered sear... Read more
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
View Larger MapBranding & Social Media Strategies Track Sponsored by ReputationShoppers consider ratings and reviews when deciding on a restaurant, choosing a product or booking a vacation. ...read more
Interactive & Digital Strategies TrackDelivering the connected, omnichannel experiences patients expect can be challenging with so many disparate data sources and disconnected ...read more
Engagement Strategies TrackThrough YouGov, Reputation surveyed consumers nationwide about the factors driving their choice of a healthcare provider. They analyzed hundreds of thousands ...read more
Concerns over the spread and impact of COVID-19 (Coronavirus) are straining healthcare organizations and other industries to respond to a rapidly changing online communication environment. ...read more