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Reputation on 10/20/2023 in Conference Sessions

Driving New Patient Acquisition in the Feedback Economy

Driving New Patient Acquisition in the Feedback Economy
The JW Marriott Los Angeles, LA
900 W Olympic Blvd, Los Angeles, CA 90015, USA
11/08/2023 - 11/08/2023
12:00PM - 12:45PM
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HCIC23 Branding Social Media Strategy Patient Acquisition Ratings Reviews Consumerization Reputation Management

Branding & Social Media Strategies Track Sponsored by Reputation


Shoppers consider ratings and reviews when deciding on a restaurant, choosing a product or booking a vacation. Healthcare seekers are no different. As the healthcare experience becomes more like retail, consumers are increasingly using digital channels to find care. 

In this session, we will share the latest trends in the consumerization of healthcare and highlight how North Kansas City Hospital achieved 98% positive feedback and improved their visibility on Google by 27% — all in less than a year.


Presented by:

Jodi Rawson
Digital Marketing Supervisor 
North Kansas City Hospital 

Andrew Rainey
General Manager,Healthcare 
Reputation

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Reputation

Reputation

The Leading Marketing and Patient Experience Platform. Drive provider and location selection and improve CX. Help patients find and choose your doctors, hospitals and clinics, and improve care with... Read more

900 W Olympic Blvd, Los Angeles, CA 90015, USA

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