It’s no secret that healthcare marketing is more than a billboard or a tagline. It’s about delivering an experience that exceeds patient and caregiver expectations—and translates into positive word of mouth and defines your brand. The first step toward doing so is understanding the current experience.
For healthcare consumers, there’s nothing scarier than a health crisis that affects a loved one. For the caregivers, the next steps are often clouded by fear and confusion. Even for those who work within the healthcare system, navigating care can seem daunting.
In this webinar, you’ll hear from two seasoned healthcare executives who learned how clear content and a strong community can help light the way. Ahava Leibtag, with 20 years of healthcare content marketing experience, saw firsthand how important content is when navigating her daughter’s health crisis. And, Dean Browell’s experience in social listening and behavior guided him to communities for support as he lived the caregiver’s experience with his daughter.
Join Ahava and Dean in a candid conversation as they share their personal experiences and discuss practical ways you can help caregivers navigate their new realities.
Presented by:
Ahava Leibtag
President
Aha Media Group
Dean Browell
Chief Behavioral Officer
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