The Forum for Healthcare Strategists is pleased to invite you to a members-only virtual networking event for marketing and communication executives. Co-hosted with Jarrard Phillips Cate & Hancock, one of the nation's top healthcare strategic communications firms, this exclusive session will provide you with the opportunity to examine critical challenges and solutions for "Navigating the Vaccine Brand Conundrum."
You've heard the numbers -- 90 percent of America's population needs to be vaccinated to achieve herd immunity. Yet a 2021 national consumer survey by Jarrard Inc. shows that 46 percent of consumers have expressed reluctance. Why the concern? There are questions about efficacy and the potential for vaccine side effects. Then, there are faith-based issues around the cells and tissues used in vaccine creation. And, increasingly, community groups and others are raising equity concerns about which geographies and demographic groups will receive which vaccine - and who will be making those designations.
With three unique vaccines approved for use in the US, and one more on the way, providers needs to be able to talk clearly about the attributes of each as they educate and persuade the hesitant to take a shot and make our world a safer place. But how?
We'll discuss these issues, sharing real-world examples, data, tactics, and more in our discussion, lively breakout sessions, and closing conversation.
This conversational session is designed for Forum members. Bring your questions! If you are not a Forum member, join today!
Presented by:
Lauren McConville
Partner/National Practice Lead
Justin Gibbs
Vice President in Regional Practice/Jarrard Inc. Coronavirus Task Force Lead
James Cervantes
Associate Vice President in National Practice/Firm Vaccination SME
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