Posted By Forum for Healthcare Strategists on 06/22/2022 in Webinar

Engage Consumers with Custom Experiences: How UPMC Builds Journeys that Meet Customer Needs

Engage Consumers with Custom Experiences: How UPMC Builds Journeys that Meet Customer Needs
07/12/2022 - 07/12/2022
12:30PM - 1:30PM

Strategically, and thoughtfully, UPMC has grown a world class digital marketing function. Built around technology, the UPMC team is focused on supporting consumers’ needs for health and wellness content, while providing opportunities to connect to advanced care providers.

In this webinar, you’ll hear how digital marketing has expanded the opportunity for UPMC to meet consumers where they are in their healthcare journeys, engage them with custom experiences, and help them find the care they need. Join us to learn:

• how custom communications are engaging healthcare interactions and delivering relevant wellness information
• how data informs internal and external stakeholders to deliver seamless consumer experiences across the digital ecosystem
• how UPMC leverages first party data as a critical strategic component to meet the needs of today's savvy healthcare consumers


Presented by:

Lindsey O'Donnell
Director, Digital Strategy Services 
UPMC

Christine Lesniakowski
Sr. Manager, Digital Media Strategy 
UPMC

Ben Seyden
Executive Strategist, Healthcare & Life Sciences 
Salesforce

REGISTER HERE