Engage Consumers with Custom Experiences: How UPMC Builds Journeys that Meet Customer Needs

Strategically, and thoughtfully, UPMC has grown a world class digital marketing function. Built around technology, the UPMC team is focused on supporting consumers’ needs for health and wellness content, while providing opportunities to connect to advanced care providers.

In this webinar, you’ll hear how digital marketing has expanded the opportunity for UPMC to meet consumers where they are in their healthcare journeys, engage them with custom experiences, and help them find the care they need. Join us to learn:

• how custom communications are engaging healthcare interactions and delivering relevant wellness information
• how data informs internal and external stakeholders to deliver seamless consumer experiences across the digital ecosystem
• how UPMC leverages first party data as a critical strategic component to meet the needs of today's savvy healthcare consumers

Presented by:

Christine Lesniakowski

Ben Seyden

REGISTER HERE