Making Event Management Easier For Healthcare Marketers (Episode 5 of 5)

Episode 5 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"

Rethinking your tech stack doesn’t have to mean starting all over again when managing events. Learn how to leverage your existing Google Tag Manager event structure in a HIPAA-compliant way and see how you can leverage the power of Freshpaint’s autotrack to configure new events more quickly in the future.

What You’ll Learn:

• Why healthcare organizations are determining that Google Tag Manager can be safe to use
• How to migrate existing Google Tags to HIPAA-compliant Freshpaint tags.
• Why autotrack is a low code unlock for future event tagging

Presented by:

James Silvester
Head of Sales Engineering
Freshpaint

Zach Hauer
Senior Sales Engineer
Freshpaint

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More about the Webinar Series:

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

• How to get a handle on third party web trackers
• How to minimize risk with a safe by default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without risking privacy
• An easier way to implement and manage events

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