It’s been over a year since HHS released its guidance on online tracking technologies. In that time, healthcare marketers have varied in their responses. Some chose a conservative route, minimizing online trackers which negatively impacts their marketing performance. Others ignore the guidance, risking fines and legal issues. However, a forward-thinking group is navigating a new path: they're embracing the guidance unlocking new, high-performance marketing tactics. These innovators are leading the way in performance marketing.
In our upcoming webinar, Ray Mina from Freshpaint and Matt Crowley from MoreVisibility will break down the strategies these successful marketers are using.
Join us on February 6th to discover how embracing privacy can revolutionize healthcare marketing.
Presented by:
Ray Mina
Head of Marketing
Freshpaint
Matt Crowley
Vice President of Digital Services
MoreVisibility
Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default. We replace the tracking technology used by Google, Facebook, and others to enable you to use t... Read more
The risks of using Google and Meta web trackers on healthcare websites are well-known. Companies of all sizes, from enterprise healthcare systems to retail pharmacies to regional hospitals, ...read more
Episode 4 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"HHS calls out ads and analytics web trackers in their latest HIPAA guidance. But many ...read more
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. ...read more
We're bringing the future of healthcare right to your doorstep! Mark your calendars for our first stop on Feb. 22 in Los Angeles, kicking off an exciting journey across the U.S. ...read more