Making Ads & Analytics HIPAA-Compliant (Episode 3 of 5)

Episode 3 of Freshpaint's 5 episode "Healthcare Marketing Privacy Webinar Series"

Healthcare marketers rely on digital advertising to meet future patients where they are. We think it’s a good thing to create awareness for consumers about how they can improve their quality of life. Learn how Freshpaint’s Healthcare Privacy Platform helps marketers continue to leverage their digital ad ecosystem and meet the patient privacy requirements mandated by HIPAA.

What You’ll Learn:

• Why the HHS guidance was about web trackers and not the ads and analytics tools themselves
• How you can still get a complete view of the visitor journey without sharing PHI
• How you can still gain attribution insights and optimize for conversions in ad platforms without violating HIPAA

Presented by:

James Silvester
Head of Sales Engineering
Freshpaint

Zach Hauer
Senior Sales Engineer
Freshpaint

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More about the Webinar Series:

Privacy compliance and data-driven healthcare marketing don’t have to be at odds. Subscribe to this webinar series to learn more about how Freshpaint helps you unlock the marketing tools and tactics you depend on to grow your organization while maintaining HIPAA compliance.

What You’ll Learn:

• How to get a handle on third party web trackers
• How to minimize risk with a safe by default approach to data sharing
• How to leverage ads and analytics in a HIPAA-compliant way
• How to embed videos and maps without risking privacy
• An easier way to implement and manage events

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