Building a Web of Trust: Balancing Healthcare Marketing Performance & HIPAA Compliance

The risks of using Google and Meta web trackers on healthcare websites are well-known. Companies of all sizes, from enterprise healthcare systems to retail pharmacies to regional hospitals, have faced lawsuits, fines, and a loss of trust over the past 18 months.

Despite those risks, many healthcare organizations still use non-compliant web tracking technologies. And Google and Meta’s web trackers aren’t the only ones healthcare organizations need to worry about. Examine the various trackers that run marketing, analytics, ads, and more, and their risks. Learn how to audit your website to find non-compliant trackers. Hear how to create a path forward to balance high-performance marketing and HIPAA compliance.

Presented by:

Michael Sorice
Senior Director of Marketing Technology, CRM and Analytics
Heartland Dental

Ray Mina
VP, Marketing
Freshpaint

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