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About Hileman Group

We are a digital marketing agency that helps organizations solve their biggest marketing challenges.

Why we do it

The healthcare marketplace has become a more competitive landscape as patients have become more involved in their care.  Therefore, healthcare systems and providers must market their services and capabilities more efficiently.

  • Healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.
  • Increasing government regulation and mandated change will alter the relationship healthcare organizations have with their patients. 

How we approach it

Hileman’s proven tools and processes help healthcare organizations effectively communicate with patients and generate a high ROI for patient acquisition. 

  • Hileman helps healthcare organizations adjust to the changes in their industry by first developing personalized, one-to-one relationships with patients.
  • Hileman has demonstrated expertise with healthcare organizations designing patient acquisition, communication, and retention programs to support the unique capabilities (e.g. specialty care) of the healthcare organization.
  • Hileman can help establish the healthcare organization as the “provider of choice” within specific geographies, demographics, and specialty care areas.

Hileman’s unique combination of marketing, creativity, and technology provides for highly targeted patient communications and detailed analytics to better understand the patients and their needs.

What we do

  • DEMAND GENERATION Hileman Group provides holistic demand generation services for our clients, from top-of-the-funnel tactics to nurturing tactics that drive the closing sale.

  • MARKETING AUTOMATION Learning about your business, your current sales and marketing team processes, your current marketing initiatives and the goals you hope to achieve.

  • USER EXPERIENCE Our approach to design starts with the end user's experience. You can't build something the right way without knowing what the right way is.

  • VISUAL DESIGN Visual design combines the best user experience while delivering your messaging goals. It's more than just making things pretty.

  • TECHNOLOGY SERVICES We like to keep learning and growing as technologies advance. From front-end to back-end integrations, our developers implement interactive web-based solutions.

  • VIDEO Tell your story with video. We provide full video production services, including concept development, production and post production and streaming services.



Resources

09 Nov 2022

Panel Discussion - Sponsored by  Greystone Digital transformation for healthcare systems is rapidly... read more

Event
11/09/2022

Healthcare marketing can sometimes be a delicate balance between affinity and action. That is especially true when marketing... read more

Article
06/17/2022

We live in a world where instant gratification has become the new norm. The old adage of “good things come to those... read more

Article
06/03/2022

Last month, a BWG Connect and Hileman Group held a virtual event to discuss how leading health systems are finding success... read more

Article
05/10/2022

A patient’s journey through the healthcare system can be filled with stress and anxiety. Finding the right diagnostic... read more

Article
05/02/2022

An online presence is a must-have for any business or company. With "the window to the world" right at one's... read more

Article
04/25/2022

In May 2021, a co-sponsored study surveyed 118 healthcare leaders from health systems across the country to review how... read more

Article
03/21/2022

With internet presence becoming a standard for businesses as a way to promote and brand themselves, users have set expectations... read more

Article
03/09/2022

When COVID-19 hit in 2020, it shut everything down, quarantining people to their homes with little access to the outside... read more

Article
02/22/2022

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories... read more

Article
12/01/2021

Is that a shiver down your spine, or the fact that some of these digital trends haven’t moved on? While some are... read more

Article
11/15/2021

Learn how conversational marketing can guide a prospective patient along their journey and help them meet their goals on... read more

Article
11/05/2021

Cookies are important tools in online marketing and advertising. Websites use them to save information about a user’s... read more

Article
09/24/2021

Learn how increased efficiency meets audience personalization in digital marketing automation. COVID-19 spurred a wave... read more

Article
09/09/2021

In hindsight, we can surmise why some businesses managed to prosper in 2020 while so many failed. Some success stories... read more

Article
08/31/2021

Who likes superheroes? Or maybe the question is, who  doesn’t like superheroes? The people who swoop in when... read more

Article
08/03/2021

According to ChiefMartec, there are  over 8,000 solutions in the marketing technology landscape . And that number... read more

Article
06/07/2021

You’ve made a plan to clean your room. Great! But it’s an hour in, and you’re organizing books by author’s... read more

Article
10/01/2020

For many healthcare systems, philanthropy is more than a way to fund research, program development and general operations.... read more

Article
09/09/2020

To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone... read more

Article
08/28/2020

Content brings firepower to your digital marketing efforts, but without a well-conceived audit, it’s all too easy... read more

Article
08/20/2020

We’ve already been living a substantial portion of our life online, but with consumer behavior going digital at an... read more

Article
08/12/2020

Imagine you’re checking out a website on your phone or tablet, whether to find a shop’s hours or a resource... read more

Article
07/08/2020

The COVID-19 pandemic has both shaped and revealed consumer perceptions of healthcare information. With exceptions, consumers... read more

Article
06/29/2020

The buyer’s journey has changed — and not just for consumers. As buying behavior becomes more self-paced, digital... read more

Article
06/24/2020

As hospitals and clinics reopen for regular patient care and elective procedures, they face a hidden danger—and it’s... read more

Article
06/04/2020

Amazon does it by curating product recommendations. Nike has taken it to another level with its SNKRS and NikeID apps.... read more

Article
05/29/2020

The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt... read more

Article
05/25/2020

With healthcare on the frontlines of the COVID-19 crisis, healthcare marketers are also at the forefront of organizational... read more

Article
04/16/2020

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound... read more

Article
04/16/2020

Thirty-six billion dollars. If you’re wondering just how much of an influence marketing has in shaping the patient... read more

Article
02/28/2020

When choosing a web hosting model, there are some critical factors to take into consideration when effectively delivering... read more

Article
01/31/2020

The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare... read more

Article
01/25/2020

Whether it’s over-produced infomercials, repetitive radio spots or the mammoth billboards lining the highways, ads... read more

Article
12/31/2019

Did you know 1 in 20 searches on Google are healthcare related? Paid search is a great way to reach people who are active... read more

Article
07/23/2019

WebMD is the most accessed online resource for health information. But those who want to avoid the occasional panic-inducing... read more

Article
07/17/2019

In today’s world, with information at one's fingertips, and the variety of choices out there for healthcare,... read more

Article
07/15/2019
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Clients & Case Studies

Baylor Scott & White Health
Cedars-Sinai
Cleveland Clinic
Community Health System
Main Line Health
TriHealth
Vanderbilt University Medical Center
Attending:

Details

Employees: 11-50
Min. Project Size: Any
Service Focus