Healthcare is quickly heading toward a staffing shortage. With low new candidates, large numbers of retiring employees,... read more

While the healthcare landscape is always changing, one thing is certain: the pandemic has created lasting change. Telehealth... read more

The digital market landscape is changing rapidly as ever, and some digital trends aren’t going to make it out alive... read more

Healthcare marketing can sometimes be a delicate balance between affinity and action. That is especially true when marketing... read more

We live in a world where instant gratification has become the new norm. The old adage of “good things come to those... read more

Last month, a BWG Connect and Hileman Group held a virtual event to discuss how leading health systems are finding success... read more

A patient’s journey through the healthcare system can be filled with stress and anxiety. Finding the right diagnostic... read more

An online presence is a must-have for any business or company. With "the window to the world" right at one's... read more

In May 2021, a co-sponsored study surveyed 118 healthcare leaders from health systems across the country to review how... read more

With internet presence becoming a standard for businesses as a way to promote and brand themselves, users have set expectations... read more

When COVID-19 hit in 2020, it shut everything down, quarantining people to their homes with little access to the outside... read more

From the very beginning of time, humans have used the art of storytelling to build community and connection. These stories... read more

Is that a shiver down your spine, or the fact that some of these digital trends haven’t moved on? While some are... read more

Learn how conversational marketing can guide a prospective patient along their journey and help them meet their goals on... read more

Cookies are important tools in online marketing and advertising. Websites use them to save information about a user’s... read more

Learn how increased efficiency meets audience personalization in digital marketing automation. COVID-19 spurred a wave... read more

In hindsight, we can surmise why some businesses managed to prosper in 2020 while so many failed. Some success stories... read more

Who likes superheroes? Or maybe the question is, who  doesn’t like superheroes? The people who swoop in when... read more

According to ChiefMartec, there are  over 8,000 solutions in the marketing technology landscape . And that number... read more

You’ve made a plan to clean your room. Great! But it’s an hour in, and you’re organizing books by author’s... read more

For many healthcare systems, philanthropy is more than a way to fund research, program development and general operations.... read more

To many marketers, the thought of creating a content strategy can be as intimidating as a blank page is to a writer. Everyone... read more

Content brings firepower to your digital marketing efforts, but without a well-conceived audit, it’s all too easy... read more

We’ve already been living a substantial portion of our life online, but with consumer behavior going digital at an... read more

Imagine you’re checking out a website on your phone or tablet, whether to find a shop’s hours or a resource... read more

The COVID-19 pandemic has both shaped and revealed consumer perceptions of healthcare information. With exceptions, consumers... read more

The buyer’s journey has changed — and not just for consumers. As buying behavior becomes more self-paced, digital... read more

As hospitals and clinics reopen for regular patient care and elective procedures, they face a hidden danger—and it’s... read more

Amazon does it by curating product recommendations. Nike has taken it to another level with its SNKRS and NikeID apps.... read more

The COVID-19 pandemic has created a sense of urgency for everyone, from sales to marketing and — without a doubt... read more

With healthcare on the frontlines of the COVID-19 crisis, healthcare marketers are also at the forefront of organizational... read more

From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound... read more

Thirty-six billion dollars. If you’re wondering just how much of an influence marketing has in shaping the patient... read more

When choosing a web hosting model, there are some critical factors to take into consideration when effectively delivering... read more

The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare... read more

Whether it’s over-produced infomercials, repetitive radio spots or the mammoth billboards lining the highways, ads... read more

Did you know 1 in 20 searches on Google are healthcare related? Paid search is a great way to reach people who are active... read more

WebMD is the most accessed online resource for health information. But those who want to avoid the occasional panic-inducing... read more

In today’s world, with information at one's fingertips, and the variety of choices out there for healthcare,... read more