2020 has been a year like no other in modern healthcare marketing. And the results of the 2020 Healthcare Digital Marketing Trends Survey provides incredible insight into how healthcare marketers are changing strategies and tactics to engage their communities, communicate with employees, and stay competitive.
Attend this webinar and get an inside look at the state of digital marketing in healthcare right now. This 10th edition of Geonetric’s popular survey gives updates on the tried-and-true benchmarking information you’ve come to rely on – from team sizes to budgets to top web functionality. But this year new sections have been added to address the heightened focus on internal communications, data transformation, content marketing, and even the overall morale of healthcare marketers today.
Register today and learn:
How COVID-19 has impacted marketing plans and marketing teams
How leading healthcare organizations are structuring teams and allocating budgets
What goals healthcare marketing teams are working towards and how effective they are at tracking success
What functionality is must-have for both websites and intranets
Top areas for staffing growth
Where do organizations fall in the content marketing maturity model