How to Leverage User Research to Improve your Digital Brand Experience and Drive Revenue and Reputation

PRE-CONFERENCE WORKSHOPS
SPONSORED BY: MODEA

In this digital age, consumers expect nothing less than intuitive and personalized digital experiences no matter the industry. Healthcare marketers understand this concern and know that user testing gets results., But many organizations struggle on where to begin and some lack the resources to do so. In this workshop, dive deep into the use of consumer and visitor research to develop effective consumer-focused website strategies and tools. Learn how to plan, perform and analyze user research to find impactful marketing insights and how to use pulse surveying to address unexpected or urgent issues. Hear directly from several organizations on how they used research to reveal unexpected results that helped shape the digital strategy, UX, content strategy, digital brand experience and more.

Presenters:

Wade Holdraker
Director of Web Services
University of Rochester Medical Center

Maalek Marshall
Content Marketing Manager
Emory Healthcare

Tonya Muehr
Sr. Web Specialist/Healthcare Product Owner
Loma Linda University Health

Fred Spring
Digital Content Analyst, Marketing
Emory Healthcare

Matthew Wright
User Experience Researcher & Web Designer
Loma Linda University Health

Rob Klein
CEO
Klein & Partners

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