Pre-Conference Workshops
How can you produce the ideal digital footprint for your patients and customers if you don’t prioritize their feedback in the process? Delighting patients and customers and enhancing their experiences with your brand requires continuously asking and answering this cycle of three questions:
Prioritize: Where should we focus our limited resources for the biggest impact?
Design & Test: How are our patients and customers reacting to changes we are making?
Monitor: Did our efforts improve the patient and customer experience?
Too often, one of the most important elements in creating an outstanding digital experience – user feedback - is overlooked or under-valued. In this workshop, learn how to listen to the voice of the digital customer (literally!) and understand how user testing and other tools can illuminate usability issues and friction points that are getting in the way of an exceptional experience.
Learn how to design and test assumptions and measure the effectiveness of (re)design efforts in real-time. Leave the workshop with hands-on examples of how to improve your website through user feedback. For anyone who maintains a digital presence, this workshop is a must!
Presented by:
Kerry Thompson
Creative Director
Sway UX
Dan Zola
Research Director
Sway UX
Rob Klein
CEO
Klein & Partners
Mike Schneider
Executive Vice President and Co-Founder
Greystone.Net
Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research services. Since inception, the company has grown ten-fold... Read more
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
View On Larger MapThis is a 1.5 day intensive preconference session based on our annual online credential series.Dates/Time: 8am-5pm, Saturday, 9/10 8am-12pm, Sunday, 9/11Topics Covered:Part ...read more
PANEL DISCUSSIONThis year has been challenging on so many levels and yet, leaders in marketing and communications have been there every step of the way, on the frontlines of the crisis ...read more
The Marketing Strategy Implications of New National SurveyA Strategic Health Care Marketing webinar for health care marketers, communicators, and strategistsPeople age fifty and older ...read more
Physician Relations & Sales TrackPhysician engagement drives hospital performance and growth. Examine the main components of the referral process and the impact on referring physicians’ ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World