As healthcare marketing strategies have evolved with market shifts, one thing is clear: the healthcare consumer has accelerated their comfort for and adoption of digital solutions.
From online resources to determine care needs, preferring digital channels to enhance access, to embracing telemedicine & patient portals to actively manage care, the new healthcare consumer prefers digital in every phase of their journey.
This shift has had a profound effect on marketing and communication plans, digital front door strategies, and patient experience initiatives.
Join Reed Smith, VP of Digital & Innovation at Ardent Health Services, and Chris Boyer, VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health, to explore:
- The latest research on healthcare consumerism
- How organizations use data to understand trends
- How digital channels can meet consumers’ needs
