Multiply the Value of Healthcare Content

 - Discover How Content Can Maximize Marketing Technology Investment

 Marketers are constantly told that "Content is King." But, as usual, the devil is in the details.

Join us to hear Eric share proven strategies for utilizing integrated content and marketing technology to drive brand and service line growth.

Find out how True North Custom helps leading healthcare organizations engage and convert prospects into patients.

In this FREE  1-hour webinar you will learn:

• The current state of Content Marketing
• Mar-tech + Content = ConTech
• Tips for ConTech Success

About Eric Silberman 
Eric is President of True North Custom. For over 15 years he has worked alongside senior leadership to guide healthcare organizations across the country toward effective marketing strategies. Eric has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including SHSMD, Hospital Marketing National, and HCIC. 

About True North Custom 
True North Custom's team of creative and analytical marketing strategists are passionate about helping healthcare marketers achieve their goals at any point in the content strategy continuum. For 30 years, they have helped hundreds of healthcare brands of all sizes with content strategy, email marketing, service line campaigns, and data analytics. No matter the market, True North Custom's award-winning content and data-driven campaigns move audiences from awareness to action.