Digital Adoption Has Vaulted 5 Yrs Forward. Is Healthcare Ready?

Explore the implications of leaping digital healthcare marketing forward in a span of weeks

The state of the global pandemic has impacted healthcare in many ways. One of the most significant aspects impacting healthcare marketers is the rapid adoption of digital tools and strategies to meet the new digital healthcare consumer.

Join presenters, Reed Smith (Jarrard Phillips Cate & Hancock) and Chris Boyer (Digital Strategist) for this informative webinar.

They will share the results of the recent Jarrard Digital Maturity Study, and how health systems stack up today when it comes to investing in digital – the tools, the people and the strategy.

In addition, attendees will learn:

1. Top trends influencing digital healthcare consumers
2. New approaches to better map customer journeys
3. Current digital strategy trends for healthcare

Presented by:

Reed Smith
Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock

Reed Smith is a digital transformation expert who helps clients ask themselves, “how do people want to connect with us?” and then build a plan using digital tools to make those connections. His work lies at the intersection of change management, patient experience, and consumer behavior in healthcare. Prior to joining Jarrard Inc., Smith spent over 15 years in healthcare marketing first as a hospital marketing director, then overseeing product development for the Texas Hospital Association, and finally as a strategist working with some of the world’s largest healthcare brands and providers. In addition to founding the Social Health Institute, he is a founding advisory board member for both the Mayo Clinic Social Media Network, and the health & wellness track at the SXSW® Interactive Festival. When not advising clients, Smith is behind the mic with co-host Chris Boyer on the touch point podcast.

About the touch point Podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians practices. In each episode, the hosts dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

REGISTER HERE