Over the last 15 months, many digital advancements have only strengthened the role digital plays in healthcare – meeting new healthcare consumers where they prefer to be (online), the widespread adoption of virtual health, the increasing reliance on a “digital front door.”
At the same time, many of the digital tactics that have held an important role in digital marketing are suddenly being constrained – the demise of the 3rd party cookie, increasing concerns about privacy and security, and social media’s role in the spread of misinformation.
Let’s face it: the challenges faced by the modern healthcare digital marketer is truly “unprecedented.” Join guest presenters Chris Boyer and Reed Smith, hosts of the popular “touch point” podcast, as they share how to jump-start an integrated marketing technology strategy and discuss some of the pitfalls many organizations face when trying to meet the needs of the modern healthcare consumer.
Presented by:
Chris Boyer
Principal and Sr. Digital Strategist at @chrisboyerLLC
Chris Boyer is a digital strategist and digital patient experience expert. For more than a decade, he has worked with numerous health systems, academic medical centers and physician practices developing digital teams and strategies to support marketing, communications and operational efforts. Chris has direct experience working within major health systems/AMC’s, including Inova Health (Washington, DC), Northwell Health (New York, NY) and University of Minnesota Health (Minneapolis, MN), leading digital teams as part of larger, integrated branding, marketing and communication departments. He also has provided outside consulting support for numerous health systems across the country. In addition to his work within health systems, Chris is a platinum and founding member of the Mayo Clinic Social Media Network, an international consortium developing social media best-practices for the healthcare industry. In 2018, Chris was inducted to the Healthcare Internet Hall of Fame as Most Innovative Individual. Chris is also the host of the touch point podcast.
Reed Smith
Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock
Reed Smith is a digital transformation expert who helps clients ask themselves, “how do people want to connect with us?” and then build a plan using digital tools to make those connections. His work lies at the intersection of change management, patient experience, and consumer behavior in healthcare. Prior to joining Jarrard Inc., Smith spent over 15 years in healthcare marketing first as a hospital marketing director, then overseeing product development for the Texas Hospital Association, and finally as a strategist working with some of the world’s largest healthcare brands and providers. In addition to founding the Social Health Institute, he is a founding advisory board member for both the Mayo Clinic Social Media Network, and the health & wellness track at the SXSW® Interactive Festival. When not advising clients, Smith is behind the mic with co-host Chris Boyer on the touch point podcast.
About the touch point Podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians practices. In each episode, the hosts dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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