The patient journey has evolved dramatically this year. Healthcare marketers must adjust their strategies to meet patients and prospects where they are – online.
Healthcare consumers are influenced more than ever by local search, review sites and online ratings. To understand their behavior, we must analyze the customer experience before and after they visit a provider.
Join us for a data-driven dive into the new healthcare consumer mindset. Discover how to strengthen your online presence, brand reputation and customer experience right away.
Presented by:
Andrew Rainey – EVP of Strategy & Corporate Development, Binary Fountain
Andrew has been an integral part of the company’s founding team in 2009. In this role, he is responsible for leading corporate strategy and go-to-market initiatives, identifying growth opportunities, and is actively engaged with executives across leading healthcare organizations, helping to identify and solve challenges related to patient acquisition, brand loyalty and operations. A recognized expert in healthcare consumerism, Andrew is a frequent speaker at various industry conferences and was a contributing author of the book “Applying Social Media Technologies in Healthcare Environments”, published by HIMSS.
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results.
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