Loyal and Plain-English Health Care on 11/03/2023 in Webinar

Everything You Wanted to Know About AI and Healthcare Marketing ... But Were Afraid to Ask

Everything You Wanted to Know About AI and Healthcare Marketing ... But Were Afraid to Ask
11/15/2023 - 11/15/2023
2:00PM - 3:00PM

The buzz around artificial intelligence in healthcare is everywhere, and it is challenging to accurately evaluate AI’s promises to healthcare marketers. Here’s your chance to “talk tech” with AI experts about AI in healthcare marketing and explore how your organization can use AI-based technologies to accelerate your strategic priorities — and avoid the very real risks.


Artificial Intelligence is already embedded in many things we do in marketing, from chatbots to social listening to customer insights and more — and it’s only going to grow in importance.

What should a healthcare marketer like you focus on when evaluating AI solutions? What are the risks? Do they outweigh the potential benefits? And how do you factor in the risk of doing nothing and being left behind?

Join us for a free webinar on November 15 at 2 p.m. ET to hear from healthcare industry veteran Rachelle Montano and Loyal’s Director of AI Matt Cohen as they discuss the pros and cons and demystify the hype around artificial intelligence in healthcare.


You’ll learn:

  • About different types of AI technologies and their real use cases.

  • How to evaluate AI-based solutions for your organization and get past the hype.

  • Concrete ways that AI technologies are enhancing marketing today. 

  • Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution. 

  • How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.

  • What the future holds.

    And much more!


Whether your organization is a leader or a lagger in deploying these technologies in your marketing, we guarantee you’ll come away with a deeper understanding of the different types of AI and their potential at your organization — from Natural Language Processing (NLP) to Machine Learning (ML), Predictive Modeling, and Generative AI tools like ChatGPT and others.


Sponsored by: Loyal


Presented by:

Rachelle Montano
Vice President of Clinical Strategy 
Loyal


Matt Cohen 
Director of AI 
Loyal


REGISTER HERE


Loyal is end-to-end, white label digital health technology for hospitals and health systems.


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