DIGITAL MARKETING AND ADVERTISING
SPONSORED BY: MERGE
As the COVID-19 pandemic evolved, UCLA Health knew that their patients and community had questions about symptoms and access to care. Rather than rely on static web content to deliver information, the UCLA Health team launched an AI-powered chatbot in a matter of days that could help answer questions and provide a risk assessment to help guide users to care recommendations. User response was immediate and eye opening. Learn how the UCLA team put into action the resources necessary to keep the chatbot up-to-date and how they leveraged conversation data to continuously improve the experience.
Presenters:
Tanya Andreadis
Chief Marketing Officer
UCLA Health
Brian Gresh
President
Loyal
Loyal is end-to-end, white label digital health technology for hospitals and health systems.
