Navigating Digital Transformation for Health Systems

With continued trends and influences of consumerism in healthcare and the need for scale and personalization of messaging, healthcare systems can no longer tip toe around digital – and the need for health systems to transform and become digital first marketing organizations is imperative. 

However, that does not make the digital transformation journey an easy one for health systems. The need to manage multiple stakeholders from service line to pop health and access, as well as managing technical requirements, compliance and regulations. The journey can be confusing and daunting.

In this session, you will hear firsthand from industry experts and leading healthcare systems who have been working through their own digital transformation journeys. This discussion will talk through important steps of the digital transformation journey including things like change management, governance and key technology considerations.

BWG Connect & Hileman Group invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• Hear how other health systems are currently navigating their own digital transformation journey
• Identify common pitfalls to avoid and jumping off points to get started with your organization
• Review of common technologies and terminology you will see along your journey

Presented by:

Tom Hileman
President
Hileman Group

Brian Gresh
President
Loyal

Craig Kartchner
AVP of Marketing and Customer Experience 
HonorHealth

Moderated by:

Aaron Conant
Co-Founder & Managing Director 
BWG Connect

REGISTER HERE