Embracing the Paradox of Control: Harnessing the Power of Flexibility in Digital Content Strategy

Content Strategy Track Sponsored by Coffey Communications

In today's rapidly evolving digital landscape, organizations are faced with the challenge of balancing operational efficiency with effectively communicating their brand values to target audiences. To meet this challenge, a "freedom within a framework" approach is crucial. 

In this session, hear how Michigan Medicine uses this framework to provide stakeholders with both the structure necessary to create a consistent brand experience across complex digital ecosystems and the flexibility to meet varying business and user needs. Learn how at the heart of this approach is a strong foundation of branding elements, visual guidelines and a well-defined content strategy. The key to unlocking the power of flexibility lies in a component-based design system.

Presented by

Denise Beaudoin
Director of Digital Strategy & Engagement 
Michigan Medicine 

Kathleen Veneziano
Managing Director 
Phase2 

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