A purpose-driven healthcare website is crucial to your digital front door strategy. Having a website that is fully connected and integrated into your larger ecosystem is the difference between continuous experiences and engagement that dies on the vine. Discover best practices for creating and updating your website for consumers, while empowering your mar-tech team to continually offer consumer-centric experiences.
In this session you will learn how to:
Presented by:
Patrick Burns
Director of Web & Digital Development
Healthgrades
At Healthgrades, Patrick has led numerous website and web solution engagements for healthcare organizations across the country. Primarily focused on website strategy, healthcare consumer digital engagement, and client MarTech integrations and user experience strategy, Patrick helps hospital and health system clients through some of their most challenging and complex digital and MarTech engagements. With experience in both general and specialty digital agencies prior to Healthgrades, Patrick is passionate about bringing the most up-to-date digital best practices, solutions, and consumer-first mentalities to healthcare, calibrated to best fit with the complexities of the industry.
WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all sta... Read more
