CONTENT STRATEGY
SPONSORED BY: CENTRETEK
Gaining confidence in a CRM system and proving its value can be an internal hurdle. Providence has successfully leveraged data and clinically based predictive models, through CRM, to create communication programs across all channels that are efficient and effective at driving individuals to action. One key takeaway in building CRM confidence and personalized 1:1 marketing is to educate internal teams that data security and privacy are always top of mind when employing data-driven strategies.
Presenters:
Karina Jennings
Vice President, Marketing Strategy and Planning
Providence St. Joseph Health
Brad Wensel
Executive Vice President, Chief Customer Officer
Healthgrades
WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all sta... Read more
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