Coronavirus Town Hall on Activating Telehealth Offerings

Recent estimates suggest telehealth visits will reach over 1 billion in 2020*. 

As we continue our Coronavirus Town Hall, we are excited to feature a panel discussion on how other providers are activating telehealth offerings, scaling programs to additional physicians and service lines, and thinking about the long term strategy as it relates to the patient journey.

*Becker's Hospital Review, "Led by COVID-19 surge, virtual visits will surpass 1B in 2020: report", Jackie Drees, 3 April 2020

Speakers

Jamey Shiels - System Vice President for Consumer & Digital Experience

Advocate Aurora Health Care

Jamey Shiels is the System Vice President for Consumer & Digital Experience at Advocate Aurora Health Care, one of the 10 largest not-for-profit, integrated health systems in the United States. In his role, Jamey is responsible for leading the creation and delivery of an end-to-end consumer experience and digital transformation roadmap designed to actively engage consumers in their healthcare journey and strengthen their relationship with their care providers. Jamey has 20 years of corporate and agency experience in marketing, digital and social business strategy, developing integrated communications programs for Fortune 500 brands and an international non-profit. He also serves as an instructor for Digital Marketing and Social Media courses for the University of Wisconsin Milwaukee. Jamey holds a BA in Marketing and an MBA with a focus in Information Technology Innovation and Management.

Lauren Schulz - Senior Inbound Marketing Specialist
Baptist Health System
Lauren Schulz has been a part of the Digital Engagement team at Baptist Health System for over four years and manages strategy and tactics to attract and convert patients, with a particular focus on patient access. With the majority of her digital marketing career dedicated to on-site and off-site optimization, she has a unique blend of background and experience in organic search, paid search, analytics, lead generation and strategy development.

Leigh Ann Bogran - Lead, Physician Practice Marketing Specialist
LCMC Health
Leigh Ann Bogran has 15+ in the Marketing and Communication industry with experience in corporate communications, project management, digital advertising, and business development. With LCMC Health, she leads the marketing and communication efforts for the system’s employed physicians and practices. Since the outbreak of COVID-19, she’s coordinated and lead the efforts of patient communications tied to patient safety, community awareness and most recently the launch of LCMC Health’s virtual care initiative.

Rachel Donovan Managing Director, Marketing Strategy
Nemours Children’s Health System
Rachel Donovan is the Managing Director of Marketing Strategy for Nemours Children’s Health System. With her 20 years of demonstrated experience within both single and multi-hospital systems, Donovan has the proven ability to lead teams to implement transformational marketing strategies. Donovan’s expertise lies in growing brand equity, launching and re-positioning brands through driving audience engagement and acquisition, and integrating new and innovative marketing channels with new technologies. Prior to Nemours, Donovan was the Senior Director of Referral Development at Penn Medicine and before that, Senior Marketing Manager at The Children’s Hospital of Philadelphia.

Jon Barlow (Moderator) SVP, Omnichannel Services & Operations
Healthgrades
Jon Barlow is a marketing strategy and operations leader, advisory board member, American Marketing Association (AMA) Instructor, and strategic healthcare marketing speaker. With many years of experience in the integration of marketing strategy and marketing technology, Barlow is adept at providing solutions that bring technology, marketing, and business operations together to elevate the consumer experience. At Healthgrades, Barlow leads a team of diverse marketing professionals that partner with our health system clients, delivering a more personalized, omnichannel consumer experience grounded in data-driven insights.