Successful Uses of Email, AI and Marketing Automation in Healthcare

MASTER CLASS

Join us to learn about the successful uses of email, marketing automation and AI in healthcare. Hear how Medical City Healthcare is using marketing automation and health risk assessments (HRAs) to create ROI. Hear how Baptist Health System uses unique email strategies to engage consumers with key service lines and how the University of Iowa Health Care uses search as part of its programmatic strategy.

Gain insights from Laura Boyd DeSmeth, Associate Vice President of Medical City Healthcare and Mellissa Voss, Director, Integrated Marketing of Healthgrades, Jillian Novak, Inbound Marketing Specialist and Lauren Schulz, Senior Inbound Marketing Specialist of Baptist Health System and Dan Fischer, Director of Marketing and Max Freund, Director, Digital and Multimedia, University of Iowa Health Care with Karissa Niedzwiecki, Senior Digital Media Manager, SPM Marketing & Communications.  

Facilitated by Jane Crosby, Vice President, Strategy and Business Development, True North Custom Communications

Presenters:

Laura DeSmeth
Associate Vice President, Digital Marketing
Medical City Healthcare

Melissa Voss
Director, Integrated Marketing
Healthgrades

Jillian Novak
Inbound Marketing Specialist
Baptist Health

Lauren Schulz
Senior Inbound Marketing Specialist
Baptist Health

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