Content Strategy Track - Sponsored by Coffey Communications
Many patients with drug-resistant epilepsy who are potential candidates for the NeuroPace RNS System learn about the medical device from their doctor. To reach patients directly and earlier in their journey, NeuroPace needed a strategy to create content according to a clearly defined funnel.
Learn how NeuroPace created detailed personas documenting the epilepsy patient journey, and then combined it with audience knowledge and data-backed decision-making to create content that’s optimized for search, sharable on social and meaningful to readers.
Presented by:
Laura Nightengale
Account Manager
Aha Media Group
Stan Van Gent
Senior Director, Consumer and Referral Marketing
NeuroPace
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
19999 W Country Club Dr, Aventura, FL 33180, USA
View Larger MapContent Strategy TrackSponsored by: KyruusHow do you rewrite and update immense quantities of existing content to align with a new strategy and direction?See how the UT Health ...read more
Is pediatric content really different from other types of healthcare content?In short, yes.Who’s looking online for healthcare content for babies, kids and teens? Well, parents, ...read more
How to Prepare for Your Hospital's "New Normal"As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, ...read more
Luncheon & Panel DiscussionNever before has speaking “CEO” been more important than the past year.Hear what CEOs value and expect from marketing and how to deliver ...read more