Welcoming Patients Back - Creating Content for the New Normal

How to Prepare for Your Hospital's "New Normal"

As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, treatments, and routine patient visits. But it’s definitely not “the way it was before” — and healthcare communication will need to reflect this change.

How can you reassure audiences that they’ll be safe at your facilities? That they can continue to rely on you for the best care?

In this webinar, we’ll cover different ideas for communicating with your patients, as well as share best practices for dealing with crises:

• Back to basics: We’ll review user experience basics that will help your audiences feel reassured about returning for their healthcare needs.
• Telehealth: Since virtual visits are becoming more common, we’ll discuss how to write about those services in a clear and straightforward way.

You’ll also learn:

• Approaches to content you can use right now
• A look to the future and what you will need to produce
• Best practices for usability and user experience
• How to make telehealth work for you long-term

Sign Up Even If You Can't Attend

Go ahead and register even if you’re not sure you can attend. We’ll email the recording afterward. 

REGISTER HERE

Hosted by:

Ahava Leibtag, President and Founder of Aha Media Group

With more than 20 years of experience in writing, messaging and marketing, Ahava is a well-recognized content strategy and marketing expert. She's the author of The Digital Crown: Winning at Content on the Web.