Aha Media Group on 07/13/2021 in Conference Sessions

Managing a Massive Content Rewrite with a Regional Cancer Center Affiliated with MD Anderson

Managing a Massive Content Rewrite with a Regional Cancer Center Affiliated with MD Anderson
HCIC21 at The Cosmopolitan of Las Vegas
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
11/02/2021 - 11/02/2021
5:00PM - 6:00PM

Content Strategy Track

Sponsored by: Kyruus

How do you rewrite and update immense quantities of existing content to align with a new strategy and direction?

See how the UT Health San Antonio MD Anderson Cancer Center managed the large demands of their content project. Results included doubling the average amount of time users spent on webpages and a 10% drop in the bounce rate.


Presented by:

Lauren Smith
Manager, Marketing & Communications Marketing
UT Health San Antonio MD Anderson Cancer Center


Ahava Leibtag
President
Aha Media Group


REGISTER HERE


We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more


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