Modea on 07/13/2021 in Conference Sessions

“Hey Google:" A Search-Driven Approach to Academic Medical Center Websites

“Hey Google:
HCIC21 at The Cosmopolitan of Las Vegas
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
11/03/2021 - 11/03/2021
11:30AM - 12:30PM

Consumer Engagement Track

Sponsored by: Mercury Healthcare (formerly Healthgrades)

Today, consumers expect nothing less than experiences that mirror Amazon or Carvana. These sleek, intuitive, and easy-to-navigate digital experiences cater to a variety of audiences - all under one roof.

In this session, Keck Medicine of USC and Modea will share the steps they took to build a search-focused AMC website that seamlessly caters to a complex audience base. Learn how Keck is applying SEO best practices and out-of-industry thinking to differentiate their organization from local and national competition.

 

Presented by:

Bhavna Patel
Director of Digital Marketing
Keck Medicine of USC


Bryce Cannon
President
Modea


REGISTER HERE


We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.


3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA

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