Consumer Engagement Track
Sponsored by: Mercury Healthcare (formerly Healthgrades)
Today, consumers expect nothing less than experiences that mirror Amazon or Carvana. These sleek, intuitive, and easy-to-navigate digital experiences cater to a variety of audiences - all under one roof.
In this session, Keck Medicine of USC and Modea will share the steps they took to build a search-focused AMC website that seamlessly caters to a complex audience base. Learn how Keck is applying SEO best practices and out-of-industry thinking to differentiate their organization from local and national competition.
Presented by:
Bhavna Patel
Director of Digital Marketing
Keck Medicine of USC
Bryce Cannon
President
Modea
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
View On Larger MapModea COO Christopher Riegger will be speaking with Alexandra Fletcher of Keck Medicine of USC about the importance of using audience research to inform your digital roadmap. Is ...read more
Interactive & Digital Strategies TrackThe time is now for marketers to understand the needs and behaviors of their customers by adopting a consumer-first, search-driven approach.Hear ...read more
Digital Strategic Planning Track Sponsored by Reason OneYou’ve built and launched a new digital tool. Now what? Is a digital product ever really “done”? (Spoiler ...read more
As consumers increasingly use mobile as their main access to the digital world, and organizations continue to invest in EHR-based patient portals, provider organizations must think ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World