Modea COO Christopher Riegger will be speaking with Travis Waters of Vanderbilt University Medical Center about using data analytics to inform and optimize your website redesign.
Many healthcare organizations understand the value of data, but time and expertise can present barriers to using data to drive better decision making. In this case study, hear Vanderbilt University Health share how they infused data into the redesign of their children’s hospital website. Learn about their use of structured data, web analytics and funnel measurement. Hear the impact this work had on search results, user experience improvements and reporting.
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
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