Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Looking to build lasting patient loyalty? The answer is to create an experience that makes it seamless for them to choose...
Posted By Geonetric on 10/03/2023
Having a local SEO strategy is crucial for any business with a physical location, but in the healthcare industry, it’s...
Posted By SocialClimb on 09/29/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
It’s the first full day at SHSMD and two things are standing out so far. First, creating a cohesive, easy-to-use patient...
Posted By Gozio Health on 09/14/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
It’s clear that the lagging state of change in healthcare is now having it’s moment to shine. More nimble industries...
Posted By Tidal Health Group on 09/06/2023
Creating insightful and valuable content is the bedrock of a successful digital marketing strategy. While marketers often...
Posted By Amsive on 09/05/2023
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