Since HHS first issued its guidance on the use of online tracking technologies, along with later updates, healthcare organizations...
Posted By Freshpaint on 04/05/2024
The last time HHS updated its guidance surrounding the use of online tracking technologies, it sent shockwaves through the...
Posted By Freshpaint on 03/20/2024
Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
Healthcare marketers have been very positively impacted by advances in technology over the past several years, allowing...
Posted By Freshpaint on 12/12/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for...
Posted By Healthcare Success on 08/07/2023
With decades of experience working with healthcare organizations, MERGE offers up important lessons for those looking to...
Posted By MERGE on 07/19/2023
Change is inevitable. After 11 years of Google Universal Analytics (UA), Google is shutting UA down as of July 1 and replacing...
Posted By Oshyn on 07/18/2023
In today’s world, healthcare organizations rely on digital channels more than ever before. From delivering care to...
Posted By Forum for Healthcare Strategists on 06/28/2023
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