There is an age-old marketing saying that goes “I know that 50 percent of my advertising is working, I just don’t...
Posted By Forum for Healthcare Strategists on 12/27/2019
Along with a brand’s name and logo, its slogan rounds out the trifecta of brand identity. Like a name and...
Posted By Cobalt Communications on 12/17/2019
Healthcare marketers understand the value of video. In some cases, marketing teams even have an internal production team....
Posted By Point Across Media on 10/29/2019
Google recently announced plans to stop displaying star ratings in organic search results for organizations that display...
Posted By Centretek on 10/27/2019
First published on eHealthcare Strategy & TrendsWhen I began freelancing in the early 90s, a fax machine was the...
Posted By WG Content on 10/10/2019
We recently had the opportunity to be part of a big event for one of our healthcare clients. They embarked on a huge...
Posted By Point Across Media on 09/17/2019
For over 10 years we have created physician profile videos that healthcare marketing teams for use on their websites, social...
Posted By Point Across Media on 09/17/2019
When it comes to digital experience, two things that healthcare consumers want are convenience and access - especially when...
Posted By Loyal on 08/08/2019
In today’s world, with information at one's fingertips, and the variety of choices out there for healthcare,...
Posted By Global Prairie on 07/15/2019
