Direct mail is not dead.At a time when email inboxes are overflowing, how else can you reach prospective patients in...
Posted By Healthcare Success on 01/24/2020
Introducing PHYGITAL: It’s More than a Marketing BuzzwordOK…we admit that it’s a freshly-minted word,...
Posted By Healthcare Success on 01/24/2020
Physician bios are one of the most common entry points for patients and a crucial part of any physician marketing strategy....
Posted By WG Content on 01/02/2020
You've talked to department heads, frontline staff and patients about your healthcare organization's transition...
Posted By Strategic Health on 01/02/2020
Whether it’s over-produced infomercials, repetitive radio spots or the mammoth billboards lining the highways, ads...
Posted By Global Prairie on 12/31/2019
With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations...
Posted By Healthcare Success on 12/27/2019
There is an age-old marketing saying that goes “I know that 50 percent of my advertising is working, I just don’t...
Posted By Forum for Healthcare Strategists on 12/27/2019
Healthcare marketers understand the value of video. In some cases, marketing teams even have an internal production team....
Posted By Point Across Media on 10/29/2019
First published on eHealthcare Strategy & TrendsWhen I began freelancing in the early 90s, a fax machine was the...
Posted By WG Content on 10/10/2019
