This blog post is the second in a series about using storytelling in marketing your science-focused business. Refer to the...
Posted By Cobalt Communications on 12/21/2022
In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations...
Posted By Strategic Communications on 12/12/2022
Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue...
Posted By Strategic Communications on 11/29/2022
Having a solid marketing plan is essential for successfully reaching your target HCP audience and eventually selling your...
Posted By Conexiant on 09/01/2022
The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in...
Posted By Tidal Health Group on 08/09/2022
We recently celebrated Global Accessibility Day at Primacy on May 20th because we feel it’s important to create experiences...
Posted By Primacy on 07/07/2022
I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the...
Posted By Strategic Communications on 06/28/2022
A prospective client contacted us recently wanting to produce a white paper to serve as a promotional tool. The white paper...
Posted By Strategic Communications on 05/18/2022
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for...
Posted By Strategic Communications on 05/13/2022
