James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild...
Posted By Aha Media Group on 10/03/2023
Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why...
Posted By Strategic Communications on 09/28/2023
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret)....
Posted By Aha Media Group on 09/23/2023
Where will we see you in 2024? If you're a hospital or health system marketer, it's never too early to start making...
Posted By OHO Interactive on 09/11/2023
Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining...
Posted By Strategic Communications on 09/07/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
It’s clear that the lagging state of change in healthcare is now having it’s moment to shine. More nimble industries...
Posted By Tidal Health Group on 09/06/2023
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault —...
Posted By Aha Media Group on 08/31/2023
