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Success Through Strategy
About Strategic Communications

Your One-Stop Communication Resource 

Content Management/Content Marketing

Our background in both journalism and marketing, and our experience in writing content for traditional and online channels, has provided us with the background and expertise to achieve real results for our clients. We create high-quality, original content that can help you boost your SEO and organic search results. We'll work with you to create a sound content marketing strategy designed to engage your target audience and compel them to action.  

See examples of blog content written for a wide range of clients. 

Training

If you have your own internal communication pros, but want to make sure they’re up-to-date on the latest tools, strategies, and tactics, we offer a wide range of training services. From proven programs on strategic content marketing, marketing communications planning, leveraging employees as brand ambassadors, working effectively with the media and more—to customized training and one-on-one coaching—we can help your communication team stay informed in a fast-changing communication environment.  

PR/Media Relations

We'll help you achieve placements in the best media outlets to influence your target audience. Our relationships with national business editors, reporters and writers give us the PR/media relations connections you need to see your name in the news. From news releases to media pitches, to contributed articles and media training, we'll help you raise awareness for your cause, organization or for yourself.  

Social Media

Your audience and objectives should drive your use of social media. Whether they’re engaged on Facebook, LinkedIn, Twitter—or other sites—we can help you develop a plan that leverages the most viable options, drives engagement and generates measurable, bottom-line results. We manage a wide range of social media accounts for clients and are skilled at creating and curating relevant content to generate desired results.

Strategic Planning

A well-developed plan starts with a plan for execution—and measurable results. We’ll help you get there through a process designed to meet your needs and the needs of your planning team. Whether you’re starting from scratch, updating or revising a plan, we can help facilitate planning sessions, conduct surveys and focus groups, create the plan and assist with implementation. We document the process so your staff can easily move forward with subsequent planning cycles. (P.S. We’ll even throw in a copy of our book: “The Complete Idiot’s Guide to Strategic Planning.”) 

 

Our ongoing relationships with a wide range of clients keep us up-to-date on the latest trends, tools and best practices in digital and content marketing.

For more information, or to request a proposal, call 715-579-9051 or email linda@stratcommunications.com.

Resources

16 Jun 2021

Career / Leadership Track Building thought leadership is important for any person, whether they are hoping to advance... read more

Event
06/16/2021

We seem to live in an increasingly contentious world these days. Unfortunately, it’s also a world where news travels... read more

Article
08/03/2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts... read more

Article
07/21/2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital... read more

Article
07/12/2021

Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first... read more

Article
06/30/2021

COVID-19 has upended a number of industries and jobs. Among the professions that have been hardest hit are sales and business... read more

Article
06/21/2021

There is no such thing as “the best” communication channel whether considering internal channels for employee... read more

Article
06/14/2021

When pandemic restrictions around the country started occurring in March 2020, few imagined that many would still be... read more

Article
06/10/2021
Reviews

Submitted by a verified client on Wednesday, June 16, 2021


Linda Pophal and her team at Strategic Communications are a true pleasure to work with. They are quick, yet extremely thorough, when creating market specific content and the best thing is I never have to worry about following-up—the project is turned in on time, every time!

    Overall Rating

  • Content Marketing
  • Public Relations
  • Market Research
  • Social Media
  • Communications

This vendor would be at the top of my list

Submitted by a verified client on Wednesday, June 16, 2021


I worked with Strategic Communications to help position me as a thought leader in an evolving space. As a small company that was an early adopter in this space, I really needed to have somebody that could help me lay out the strategy and then execute it.

We started with strategic planning where we mapped out what it would take to be a thought leader, what image I would want to develop, what types of social media and kinds of publications to use. They led the strategic planning two different times. One was just with my company and one was with a group of advisors. Then they helped execute the strategic plan with all of the communications, marketing, and social media strategies that we set forth. That included writing and helping keep up with my social media.

When I give them something, they  grasp it quickly and get the job done efficiently. I rarely have to make any kind of changes to anything they submit. Their broader knowledge about setting strategy and strategic plans is probably what I find most impressive about them. Also, their ability to not only think on a high level but get down into the weeds and get the job done with attention to detail. 

Take advantage of the ability that they can bring to the table to foster the strategic planning piece. Then do your part by giving them a strong foundation of adequate information about the business and about the goals that you want to achieve. I'm confident you'll get the results you're looking for.

 

    Overall Rating

  • Content Marketing
  • Digital Marketing
  • Digital Strategy
  • Social Media
  • Communications
  • Strategic Planning

This vendor would be at the top of my list

Submitted by Jean Hitchcock at Hitchcock Marketing & Communications on Wednesday, June 30, 2021


Linda has supported my firm for six plus years. Her work is so well done that it enhances my brand tremendously. From white papers to social media posts, Linda's firm has been a great asset for reaching my potential customers. I would highly recommend Strategic Communications to anyone who is looking for first rate communications and content. 

    Overall Rating

  • Content Marketing
  • Social Media

This vendor would be at the top of my list
Recent Reviews

5/5

Linda Pophal and her team at Strategic Communications are a true pleasure to work with....read more


5/5

I worked with Strategic Communications to help position me as a thought leader in an ev...read more


5/5

Linda has supported my firm for six plus years. Her work is so well done that it enhanc...read more


View All Reviews
Clients & Case Studies

Baird Group
Mayo Clinic Health System - Eau Claire
Three Oaks Health
Serving:

Providers
Health Systems - Large
Health Systems - Small / Medium
Community Hospitals
Physician Practice Groups
Associations
Details

Employees: 1-10
Min. Project Size: $1k+
Service Focus

Content Marketing
- 3 Reviews
Public Relations
- 1 Review
Digital Marketing
- 1 Review
Digital Strategy
- 1 Review
Employee Engagement
Market Research
- 1 Review
Marketing
Social Media
- 3 Reviews
Communications
- 2 Reviews
Strategic Planning
- 1 Review