One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Technology and competitive forces have caused change to be constant and rapid. Over the past year, especially, the pandemic has prompted a wide range of changes across all industries and areas of professional practice.
So how can you keep up on the changes that impact your work to make sure you’re remaining relevant as an expert in your field and valuable to those you serve?
In addition to the typical ways of keeping up – e.g., reading trade and professional publications, blogs, attending trade show/webinars, etc., I have been fortunate to be able to call upon some unique experiences to help me stay up-to-date and informed. These include:
Attending conferences and trade shows, reading and listening to blogs, webinars, etc., are all great ways to stay up-to-date. But, I enjoy the ability to learn organically through the work I do every day and the real-world experiences and insights I gain from the professionals I’m fortunate to interact with.
How about you? How do you stay up-to-date on trends in your areas of expertise?
The original version of this page was published at: http://blog.stratcommunications.com/staying-on-top-of-trends-in-digital-marketing/
Since 2008 we've been helping clients with their traditional and digital marketing efforts to generate measurable results. Our background is in business journalism, marketing, corporate communicati... Read more
In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s ...read more
Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company ...read more
As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things ...read more
When pandemic restrictions around the country started occurring in March 2020, few imagined that many would still be in place—or starting up again—as the year drew to an ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World