We work directly with healthcare organizations and partner with marketing agencies to extend their internal capabilities and development teams. Our team can play a client-facing role or work behind the scenes for our partners.

Areas of focus:

• Digital technology strategy 
• Technology assessments and platform selection
• Web development (custom and platform-based)
• Mobile app development
• CMS and DXP selection, implementation, optimization, and support
• Experienced with headless, composable, and traditional architectures
• We work with Drupal, Acquia, Sitecore, Shopify, Contentful, Craft CMS, WordPress, Optimizely, and more.

Alliance was founded by engineers and technologists. Digital marketing technology is not an “add on” service or afterthought for us. Evaluating, selecting, implementing, and supporting web and mobile technology is our core focus. We deliver services and solutions that balance consumer needs with organizational objectives to deliver measurable return on investment. 

Sample recent work:

• DXP technology evaluation, selection, and implementation strategy for a large mid-Atlantic health system.
• Sitecore upgrade and modernization for California-based academic health system.
• Enterprise Sitecore strategy and custom development and implementation for large Northeast health system.
• Enterprise Drupal / Acquia strategy and custom development and implementation for large Midwest health system.
• Custom mobile app development for Northeast health system. 

Full Capabilities

Technology Strategy and Digital Transformation 

• Digital marketing technology audits and assessments
• Martech platform selection 
• Architecture planning (traditional, composable, headless, etc.
• Website competitive assessments
• Omnichannel personalization strategy
• Performance assessments (SEO, site speed, security, etc.)
• Digital experience strategy
• Cloud architecture

Custom Development & Apps

• Website development
• Custom web applications
• Content management system (CMS) custom module development
• Digital experience platform (DXP) custom module development
• Experienced in most modern frontend frameworks and backend technologies 
• Mobile apps
• Progressive web apps (PWA)
• APIs and web services

CMS & DXP Platforms

• Platform assessment and selection 
• Headless, decoupled, and composable architecture 
• Implementation and custom development
• Optimization and support
• Third-party integrations 
• Personalization 
• Sitecore, Drupal, Acquia, Shopify, Contentful, Craft CMS, WordPress, Optimizely, Adobe

E-Commerce

• Shopify Plus
• Salesforce Commerce
• Big Commerce
• Adobe Commerce
• SAP Commerce Cloud
• Oracle Commerce
• Elastic Path Commerce

UX Strategy & Design

• Competitive assessments
• Usability testing
• Accessibility audits
• Information architecture
• UX design 

Messaging & Voice

• SMS
• Marketing and transactional
• Voice skills
• Custom integrations

Support & Optimization

• Maintenance & Application Support
• Website performance monitoring and optimization
• Managed cloud hosting (Acquia, Sitecore Managed Cloud, Azure, AWS, Pantheon, Platform.sh, etc.)
• Ongoing accessibility, usability, and SEO monitoring

Development Augmentation

• Full-service dev partner for healthcare organizations 
• Can also supplement and collaborate with internal dev teams 
• Technical onboarding and training for internal teams
• Project-based on retainer models
• Partner with marketing agencies to extend capabilities (either client-facing or working behind the scenes)