MDRG is a small-by-design insights firm empowering strategically-minded professionals to impact brands through market research. Our proprietary Whole Mind™ approach integrates System 1 and System 2 tools to uncover the often subconscious emotions that drive 95% of consumer behavior and decisions. Whether your team needs brand research, CX discovery, product development guidance, or advertising effectiveness testing, our team of analysts, ethnographers, and brand strategists will design custom research to move your business forward.