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Our WHOLE MIND™ Approach to market research delivers insights to improve your business.
About MDRG, Inc.

We are a highly skilled, high touch market research consultancy with decades of qualitative and quantitative experience. We execute thought-provoking research to understand how people think, feel and consume information. We find just the right methodology for each study. And if the methodology doesn’t exist, we invent it.


Market Research for the Healthcare Industry

In a 3-trillion-dollar market, new businesses are constantly entering and clamoring to claim shares of the healthcare market with fresh ideas and technology.

In such a dynamic environment, research is a pillar of successful adaptation. And healthcare businesses need new ideas now.

Disruption is threatening almost every part of the healthcare industry. Health insurers have one of the lowest Net Promoter Scores (NPS) of any industry. Likewise, healthcare provider systems are beginning to transition from quantity to quality based compensation systems. Patients pay to be cared for, while providers and risk holders must eliminate waste to remain profitable. Traditional healthcare brands face start-up brands providing highly customizable healthcare offerings at premium prices.

Staying relevant in the healthcare industry is about more than new offerings or innovations. It’s more than performing a single consumer study – it’s about orienting the innovation process toward patients by consistently investing in understanding them.

Customer experience is driving the healthcare industry future. Consumers need to be kept in the middle of any health care transformation conversation. That’s where we come in – we devise healthcare market research studies with your business goals and patients in mind. Our experienced healthcare team creates lasting partnerships to develop world-class solutions.

  • Uncover deeper insights with market research
  • Discover your brand’s health
  • Pursue optimal branding and positioning
  • Create emotionally-engaging advertising
  • Develop more precise communication and targeting strategies
  • Enhance staff experiences
  • Uncover patient insights
Resources

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use... read more

Article
07/22/2022

With multiple projects underway, it can be difficult to prioritize tasks, manage workloads and meet deadlines while staying... read more

Article
06/27/2022

HR teams are under pressure to adapt – and fast. It’s no secret that the pandemic initiated many to reconsider... read more

Article
06/17/2022

At MDRG we use customer experience (CX) research  to turn your customer base into devoted brand promoters. Our research... read more

Article
05/25/2022

I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism... read more

Article
05/25/2022

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped,... read more

Article
05/24/2022
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Clients & Case Studies

BlueCross BlueShield of Louisiana
Humana
Ochsner Health System
Public Health Institute
Details

Company Brochure
Employees: 11-50
Min. Project Size: $10k+
Service Focus