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Strategic Thinking | Digital Healthcare
About Greystone


Consulting


gSight


Professional Development


Greystone Engage

Consulting For Hospitals And Healthcare Systems

Greystone Provides Organizational Buy-In for your Digital Strategy

Call Center Consulting

Greystone.Net provides strategic consulting on the development of healthcare call centers, having helped more than 100 organizations either build a call center from scratch or re-engineer an existing program.


Call Center Review

Any existing call center plans or business development documents.
Call center performance and call center agent performance data compared to industry standards.
Infrastructure supporting the call center (telephony, call center software systems, data management systems, etc).


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Tools To Discover The Voice Of The Digital Customer

Greystone.Net offers a growing suite of services and products to help the healthcare organization discover and understand the voice of the digital customer.

What is gSight?

Suite of digital improvement tools, developed by Greystone.Net, healthcare’s premier digital consulting firm, partnered with Klein & Partners, a leading healthcare market research and brand consulting firm, that capture the Voice of the Digital Customer in order to help prioritize and focus website improvement and enhancement efforts including:

  • Pop-up website invitation and survey tool
  • User-friendly dashboard and reporting tool
  • User behavior tracking tool
  • Expert consulting services, and more…


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Digital Healthcare Education

Stay Ahead of the Curve on Digital Strategy, Development and Technology

Healthcare Internet Conference (HCIC)

The premier conference for healthcare leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies.


Executive Briefings

Digital Executive Briefings are customized, educational offerings for executive hospital leadership teams that are designed to update senior administrators on the state of the art in web-based activities. Greystone.Net develops these sessions with the clients and customizes them to meet specific needs, challenges and hot buttons.


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Membership And Benefits

Providing a Membership Program that Builds Insights and a Knowledge Base for Healthcare Marketers

Membership in Greystone Engage provides access to invaluable information for provider-based professionals working in healthcare marketing, communications, web development, public relations, market research, business development, CRM, social media, design, strategic planning and other related areas.



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Resources

30 Jun 2021

As consumers increasingly prefer a digital-first approach to healthcare access and online competition rises, so too does... read more

Event
06/30/2021

YouTube has been around for 15+ years and is the undisputed king of online video content. Even before the global pandemic,... read more

Article
06/30/2021

It’s December. Do you know where your SEO strategy is headed for 2021? Earlier this year, Google introduced Core... read more

Article
11/23/2020

The viral pandemic has created myriad changes in all parts of life. Healthcare IT departments have not been immune. The... read more

Article
11/19/2020

In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says... read more

Article
11/09/2020

It’s no secret that the COVID-19 pandemic has changed our lives over the past months. While life will eventually... read more

Article
10/27/2020

Prior to the pandemic, healthcare service delivery seemed unstoppable. Even in tough economic times,  people always... read more

Article
10/05/2020

Even in this outlier of a marketing year, digital out-of-home (DOOH) advertising is poised for an ad spend increase of... read more

Article
09/02/2020

If there has been any benefit from the coronavirus pandemic, it is that digital technology has received a big boost from... read more

Article
08/28/2020

This article was written by Genny Gordon, who is a Content Marketing Manager at Kyruus , an industry leader in enterprise... read more

Article
08/11/2020

This sponsored article was written by Andy Kennedy, Vice President of Enterprise Sales at Doctor.com . Doctor.com empowers... read more

Article
08/05/2020

Facebook ads can be effective towards meeting your marketing goals. However, making what seems to be small mistakes can... read more

Article
07/29/2020

As restrictions are eased, allowing businesses and other venues to reopen in the wake of the coronavirus pandemic, hospitals... read more

Article
07/21/2020

Recent study results from the longest-running digital media consumer behavior survey show a shift in the preferred platforms.... read more

Article
07/07/2020

Most organizations have an editorial calendar to help plan and organize their content needs throughout the year. The calendar... read more

Article
06/26/2020

The First Virtual Conference Designed to Advance Healthcare Call Centers, Contact Centers, Virtual Care Centers and Customer... read more

Article
06/16/2020

Learn how gSight helped the Children’s Hospital of Wisconsin discover the voice of their digital customers. Hear... read more

Video
06/15/2020

"Everyone has to remember that this is a snapshot in time and there is the other side to this that we all need to... read more

Article
05/29/2020

PURPOSES The coronavirus (COVID-19) pandemic has had a major impact on the lives of nearly everyone. In the US, hospitals... read more

Article
05/01/2020

Stronger Together Episode 1:   Join Ahava Leibtag from Aha Media Group with a quick recap of 3 important happenings... read more

Article
04/22/2020

Useful Information and Resources Related to the Covid-19 Pandemic As you and your organizations work diligently to manage... read more

Article
04/16/2020

Over the past couple of months, the coronavirus, or COVID-19, has become the primary topic of conversation around the world,... read more

Article
03/26/2020

It is no surprise that millennials engage with social media. But their attitudes about social media can be instructive... read more

Article
02/19/2019

As we near the end of this decade, digital marketing continues to become more prevalent and sophisticated in healthcare.... read more

Article
01/28/2019

gSight, is a healthcare pop-up survey designed to capture and identify customer experience improvement areas so you can... read more

Video
06/19/2018

Dan Lavelle, a marketer at Lehigh Valley Health Network, recently faced a question from the hospital’s new CEO that... read more

Article
06/19/2018

At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving... read more

Article
06/19/2018

Let this stat sink in: 92 percent of consumers read online reviews before making a purchasing decision. So, why not post... read more

Article
04/19/2018
Reviews

Submitted by Neal Linkon at Children's Hospital of Wisconsin on Thursday, July 26, 2018


We've used Greystone for a number of services and have found them to be a pleasure to work with. More importantly, they understand our business so well that they add value from Day One.
    Overall Rating

  • Digital Strategy
  • Strategic Planning

This vendor would be at the top of my list
Recent Reviews

5/5
We've used Greystone for a number of services and have found them to be a pleasure to work...read more

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Clients & Case Studies

Duke Health
Johns Hopkins Medicine
Wake Forest University Baptist Medical Center
Attending:

HCIC 2021
Serving:

Academic Medical Systems
Community Hospitals
Health Systems - Large
Health Systems - Small / Medium
Payors
Physician Practice Groups
Providers
Details

Company Brochure
Employees: 11-50
Min. Project Size: Any
Service Focus

Strategic Planning
- 1 Review
Analytics
Market Research