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Using the power of Ideas to make the world a healthier place to live.
About Jennings Healthcare Marketing

At Jennings, we’re excited to share our Vivid Vision with industry friends, clients and anyone interested. The Vivid Vision is a detailed vision of what our company will look like in three years. In an industry like healthcare, a lot will happen over that span of time. Our belief is that the more we share this vision, the more we’ll be held accountable for achieving it. Through the Vivid Vision, we’ve driven a stake in the ground and created a visual representation of our future. Our team is working to change the face of healthcare marketing, and we invite you to join us for the ride.

Who We Are

We have become the preeminent healthcare marketing boutique in the United States. We only work with companies whose mission it is to better the health of the population. This means our business units span a number of different areas including:

  • Healthcare marketing and communications support
  • Delivery of impactful healthcare information and education
  • Software development
  • Patient communities
  • Healthcare delivery innovations and anything else related to improving the delivery of healthcare services and information

Our Core Values

We value:

  • Smart, hardworking people
  • A fanatical commitment to our clients’ success
  • Individuals who are driven to improve themselves

Culture and Spirit

As a team of 20 people we have created something great. Mediocrity and complacency are the biggest threats to our culture. And we continually push one another to achieve this greatness.

Because we only work with companies dedicated to bettering the health of our population. We practice what we preach. We encourage one another to be healthy: to have balance in our lives: to work hard and play hard.

All of our employees love what they do and they learn every week. Learning is important to each of us, and we search for ways to learn new things about our industry. And we share what we learn with our teammates, business partners, industry peers, and clients.

Our Leadership Team

Our leadership team of 5 people is comprised of high-level thinkers. And we are focused on three things: being the best at what we do, continuing to innovate, and being highly profitable. If we do all of these things, we’re almost certain to have a lot of fun, too.

Profitability

We have grown significantly. We have increased revenues by 50% since 2014. And profitability has increased, too. We continue to keep our operating expenses as low as possible.

Our Affiliations

Our company has been enriched by several partnerships and affiliations that we’ve developed with industry thought leaders and innovators around the country and in our backyard.

We now have four Jennings locations, maintained by these partners around the country. This has vastly extended our reach and our sphere of influence within the healthcare arena. Jennings has truly become a national brand.

Innovation

Our office promotes our health and wellness focus. We have a full kitchen that allows us to prepare meals on site without having to go out for meals. We have a workout facility and showers so that employees can exercise during the day and re-energize. We even have multiple treadmills so that employees can use them for “walking meetings.”

Our workspace has a mix of private offices for the leadership team, and open space for the different departments. But even the private offices are made of glass so that there are no visual boundaries. Everyone is able to participate in the energy and vibe within the office.

Our conference room is really a war room. It has a huge whiteboard for brainstorming and a cork board wall for hanging recent work, inspiring ideas, or humorous clippings. And there are a number of “hang out” areas with comfortable chairs to sit in and work.

Because we believe “Order is the shape upon which beauty depends” (Pearl Buck), our office is lacking clutter. Our space is organized and is indicative of our thoughtful, deliberate minds.

We also have space for entrepreneurial students. They use our space and have access to our minds to help incubate and grow their ideas. Jennings has even partnered with some of the students to help launch new businesses.


Our History

In 1979, Roger Jennings channeled his entrepreneurial nature and purchased Village Graphics of Chapel Hill, North Carolina—a division of the Village Companies. And so, Jennings & Company was born, turning Village Graphics into a full-service advertising agency. At the time, Carter was in the White House, the Ford Pinto was all the rage and people rocked out to disco. All of that would soon change, especially Jennings.

The agency has always maintained deep roots in the health care industry, and in the ‘80s, landing the UNC Healthcare account was one of the pivotal points in the evolution of the firm. In fact, Jennings played a big role in helping the client transition from UNC Hospitals to UNC Healthcare. Other large accounts soon followed, including NexTel, Volvo Trucks North America and Time Warner Cable among others.

In 2012, Dan Dunlop and Paige Zinn, two longtime veterans of the company, purchased Jennings. Soon after, the pair made the decision to dig deep and focus all of the agency’s attention and energies into what it is truly great at—healthcare. And at Jennings, healthcare is defined as any company that betters the health of the population. Today, those are the clients we work with, and hope to continue working with, day in, day out

Years from now, no matter who is in the White House, no matter what kind of cars we drive, clothes we wear, devices we carry or music we listen to, Jennings will endure.In 1979, Roger Jennings channeled his entrepreneurial nature and purchased Village Graphics of Chapel Hill, North Carolina—a division of the Village Companies. And so, Jennings & Company was born, turning Village Graphics into a full-service advertising agency. At the time, Carter was in the White House, the Ford Pinto was all the rage and people rocked out to disco. All of that would soon change, especially Jennings.

The agency has always maintained deep roots in the health care industry, and in the ‘80s, landing the UNC Healthcare account was one of the pivotal points in the evolution of the firm. In fact, Jennings played a big role in helping the client transition from UNC Hospitals to UNC Healthcare. Other large accounts soon followed, including NexTel, Volvo Trucks North America and Time Warner Cable among others.

In 2012, Dan Dunlop and Paige Zinn, two longtime veterans of the company, purchased Jennings. Soon after, the pair made the decision to dig deep and focus all of the agency’s attention and energies into what it is truly great at—healthcare. And at Jennings, healthcare is defined as any company that betters the health of the population. Today, those are the clients we work with, and hope to continue working with, day in, day out

Years from now, no matter who is in the White House, no matter what kind of cars we drive, clothes we wear, devices we carry or music we listen to, Jennings will endure.

Resources

During the pandemic, provider organizations have done a great job communicating with their communities about the need for... read more

Article
06/04/2020

Preparing to Pivot: Marketing Beyond COVID-19  Although COVID-19 may be with us for some time to come, the pandemic... read more

Article
04/20/2020

Without a doubt, it’s hard to find anything good about this pandemic. Healthcare workers are dying on the front lines;... read more

Article
04/20/2020

Last week, I participated in a Zoom panel discussion about transitioning from COVID-19 communication to post-pandemic... read more

Article
04/20/2020

From Dan Dunlop - Co-Owner/Principal at Jennings Healthcare Marketing - After participating in a Zoom panel discussion... read more

Video
04/14/2020

Right now, my team and I are in the trenches dealing with this pandemic. This list of marketing tips comes from what we’re... read more

Article
03/26/2020

Truth #1:  Brand perception is largely driven by brand experience  – whether that is your experience... read more

Article
02/19/2019

How Lawrence General Hospital Used Research To Help Elevate Its Brand By Jill McDonald Halsey, APR; Jeff Steblea;... read more

Article
06/08/2018

As the healthcare ecosystem continues to evolve, moving from the prevailing fee-for-service model to a risk-sharing model,... read more

Article
06/08/2018

This presentation tells the story of the pilot project at MD Anderson Cancer Center where we empowered two physician liaisons... read more

Slides
06/08/2018

These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information... read more

Slides
06/08/2018

These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The... read more

Slides
06/08/2018

1. Lyle Green, MD Anderson Cancer Center Dan Dunlop, Jennings Engaging Your Most Important Audience: The Digital Future... read more

Slides
06/08/2018

Dan spoke at NAOHP about how to effectively communicate to your target audience.  Dan Dunlop, Principal Jennings... read more

Video
06/08/2018

Jason Stepanek speaks about the value of marketing with video production and what it takes to create a great video. Jason... read more

Video
06/08/2018

In this video, Dan Dunlop speaks to the value of using video within a content marketing program. Dan Dunlop, Principal Jennings Twitter:... read more

Video
06/08/2018

Marketing your brand with video is the most important tool you can use to reach your target audience. But a video without... read more

Video
06/08/2018

In Dan’s presentation, he will share his vision for the future of physician relations and referring physician marketing.... read more

Video
06/08/2018

Jennings isn’t a typical agency. Our focus isn’t on what’s been done. We’re far more interested in what’s next.... read more

Video
06/08/2018
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Serving:

Academic Medical Systems
Community Hospitals
Health Systems - Large
Health Systems - Small / Medium
Providers
Details

Employees: 11-50
Min. Project Size: Any
Service Focus

Branding
Marketing
Social Media
Video Production