In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.
Brinker, the VP Platform Ecosystem at HubSpot, said that organizational change has finally caught up with technological change, due in no small part to the COVID-19 pandemic. A study from Twillo found that 97% of the study respondents said the pandemic had moved up their digital transformation by as much as six years.
The defining trends as seen by Brinker are:
The original version of this page was published at: https://www.greystone.net/resources/blog/healthcare/2020/10/24/5-martech-trends-for-this-decade
Greystone.Net provides services and products to hospitals/health systems including: web, digital and call center consulting, professional development options, a data-driven membership and gSight, a... Read more
It’s no secret that the COVID-19 pandemic has changed our lives over the past months. While life will eventually return to some semblance of “normal” for most of ...read more
2022 was tough for marketers, primarily due to the economy. Gartner recently released its marketing predictions for 2023, and their prognostication does not see any improvement for ...read more
Facebook ads can be effective towards meeting your marketing goals. However, making what seems to be small mistakes can eat up your ad budget very quickly with minimal results. These ...read more
As restrictions are eased, allowing businesses and other venues to reopen in the wake of the coronavirus pandemic, hospitals and health systems are looking at ways to bring people ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World